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Start an adult coloring book company by following these steps

You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your adult coloring book company. These steps will ensure that your new business is well planned out.

Plan your Business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What are the startup and ongoing costs?
Who is your target market?
How long it will take you to break even?
What will you name your business?
Luckily we have done a lot of this research for you.

What are the costs involved in opening an adult coloring book company?

The startup costs for an adult coloring book company are extremely low. For someone who already has a computer and software, there may be no additional investment.

Business owners who have money to invest may want to obtain a copy of Adobe Illustrator, which is a powerful vector drawing program, for designing pages and use a third-party publisher. Adobe Illustrator CS6 has a manufacturer’s suggested retail price of $599. (There are other programs, such as Corel Draw x6 that have capabilities and prices similar to Adobe Illustrator’s.)

A publisher might charge $150 for an initial proof, and then a few hundred to a few thousand for an initial print run. The cost will depend on the size and quality of the books, and the quantity ordered. Business owners who want to start a coloring book company without any significant financial investment have a couple less expensive programs to choose from. Inkscape and Scribus both have free vector drawing programs. Self-publishing isn’t free, but it costs less than hiring a third-party publisher. Additionally, business owners can print on demand, printing copies as they’re ordered.

What are the ongoing expenses for an adult coloring book company?

The ongoing expenses of a coloring book company include publishing fees and shipping costs. These are both usually covered by the revenue generated through sales.

Who is the target market?

A coloring book company’s ideal customer is someone who is creative, and either has free time or needs to pass time (such as at a doctor’s office or airport). A coloring book provides a creative outlet, but it takes time to color.

How does an adult coloring book company make money?

An adult coloring book company makes money by selling coloring books. Books can be sold either directly to customers (retail), or to stores and distributors (wholesale).

How much can you charge customers?

Adult coloring books usually sell for less than $20. Jenean Morrison prices her books at $12 and $7.

How much profit can an adult coloring book company make?

With the recent explosion in the adult coloring book industry, there is excellent growth potential. Morrison has made over $500,00 since 2012 selling books, including $329,000 in 2015.

How can you make your business more profitable?

An adult coloring book company may be able to add a line of children’s coloring books to increase profits. The business model for a children’s coloring book line would be nearly identical to that of an adult line.

What will you name your business?

Choosing the right name is very important. Read our detailed guide on how to name your business. We recommend checking if the business name you choo


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